Tyler+H

Tyler H 2011 - 2012 = = =ABSTRACT= The purpose of the experiment was to test what people thought tasted better and what was priced better, name brand or Harris Teeter brand products. The hypothesis was that name brand products would taste better, yet be priced higher. There would be ten subjects/peers that would be tested. There would be three choices that the peers/subjects can choose – A, B, or C. A was food A (name brand), B was food B (store brand), and C (they are both equal). They then told their choice and the results were recorded. The prices were also compared and recorded. The results were not expected. The store brand was liked better in 5 of the 6 categories (the one exception – vanilla wafers) and priced better in all 6. This means that the store brand won 11 out of 12 tests. This shows that the name brand isn’t always the best choice. Name brand is now shown to taste better and to be a more economical buy.
 * COMPARING CONSUMER PREFERENCE AND PRICE OF NAME BRAND VS HARRIS TEETER BRAND ITEMS**

=Experimental Improvements and Future Experiments=

This experiment could be improved by changing the letters of the foods. The name brand was always A and the store brand was always B, so the peers may have figured out that tendency. Other foods could be added to the experiment as well, to widen the variety and data. Other experimental possibilities could include testing how the labels appeal to people. The ingredients could also be tested to find which brand is healthier, and compare that to which brand was liked better by the subjects.